By Russell Franks When it comes to selecting the right software for your association, most focus on the product itself: Does it meet our needs? Can it scale with us? But often, it’s the non-product questions that are overlooked, and these can…
By Gordon Glenister There are a number of reasons why people leave a membership organisation. It’s really important that you understand why they do, and have a policy in place to follow up with every cancelled member, either by a…
By Gordon Glenister Membership bodies and trade associations often run events for their members. Trade shows, seminars, award ceremonies, conferences and private dinners form part of their communication and member engagement strategy, and for many are also major revenue drivers.…
By Gordon Glenister As career coaches, the majority of our clients come to us when they are fed up of feeling fed up. There is a tipping point of no return. For some clients, this can take up to ten…
By Gordon Glenister Remote working during Covid-19 and now the shift to hybrid working has put the spotlight on trust and culture. Psychological safety is a phrase that has been in the media a lot during lockdown. What is ‘psychological…
By Cygnul Chrismas is fast approaching and organisations up and down the UK are changing up a gear. December isn’t just about festive food and drink; if you work with a professional membership association its a critical time to review…
By Leo Morejon, Co-Chair – AI Marketers Guild (AIMG) Before we delve into tools, I also want to offer some food for thought regarding legal and privacy issues: It’s wise to consider your users’ privacy, as well as local laws…
By Cygnul It can be hard not to get swept away in the tide of seemingly infinite membership associations, and harder still to stand out from the crowd when trying to interact with and retain members. A simple way to…
By Cvent Planning a large-scale conference is a big undertaking. It requires time, patience, energy, and thinking ahead. In this blog, we cover some key tips for planning a large-scale conference. Common objectives of a large-scale conference Planning checklist: 1. Build…
By Emma Hood When organising any kind of event, it is sometimes assumed certain parties require partial details of the event and not all stakeholders are given a full overview of what is trying to be achieved. It is an…