Savvy marketeers understand the importance of great member relationships, and that they can elicit a valuable emotional attachment to a product or service. But how do you foster these relationships,…
By Gordon Glenister There are a number of reasons why people leave a membership organisation. It’s really important that you understand why they do, and have a policy in place…
By Gordon Glenister Membership bodies and trade associations often run events for their members. Trade shows, seminars, award ceremonies, conferences and private dinners form part of their communication and member…
By Gordon Glenister We recently hosted an online round table to explore what has the pandemic taught us about communicating with members, and the consequences of getting it wrong. Key…
By Gordon Glenister With so many people working from home how do you engage with your members, its digital all the way isn’t it. Well yes the rise of digital…
By Gordon Glenister A new piece of research in partnership with Onalytica, Membership World and Synergy was launched recently which took a look at over 300 social media profiles of…
By Gordon Glenister In a fast changing and uncertain world of work, career agility is a ‘must learn’ competency. This guest blog for Membership World explores career agility, portfolio careers…
By Gordon Glenister As career coaches, the majority of our clients come to us when they are fed up of feeling fed up. There is a tipping point of no…
By Gordon Glenister Remote working during Covid-19 and now the shift to hybrid working has put the spotlight on trust and culture. Psychological safety is a phrase that has been…
By Martin Bender An introduction to R&D tax credits by Easy R&D. The (research and development) R&D tax credits scheme is a government incentive to encourage scientific and technological innovation.…
By Gordon Glenister The curved ball of the aging population Many organisations are blissfully unaware of a ‘curved ball’ heading in their direction on the horizon. Why are they unaware?…
By Michael Frantzis With the current focus on cost of living and inflation it’s no surprise that delivering value to members is front of mind amongst senior leaders in membership…